Our story
Local history, without looking old-fashioned.
The premium direction gives a 30-year-old family business the confidence of an established brand while keeping the warmth people expect from an independent shop.
Est. 1996
A family shop with proper roots.
For this fictional concept, Pets of Winsford began on Church Road and grew with the town. The shop stays personal, knowledgeable and recognisably local — only the digital presentation has moved upmarket.
1996
The doors open
A small independent shop starts serving Winsford pet owners.
2010
A familiar name
The range grows while the family-run character stays intact.
2026
Thirty years local
A premium new website celebrates the history rather than hiding it.
The mascot
Alfie keeps it human.
Premium needn’t mean cold. Alfie gives the brand a recognisable personality and a reason for customers to remember it long after they scroll past.