01
Local retail feel
The visual direction keeps the warmth of an independent shop rather than copying a generic ecommerce template.
Amesbury Pets case study
Amesbury Pets: a local pet shop website rebuilt around products, trust and click & collect.
Amesbury Pets needed a modern online presence that still felt like a real local shop, with practical product browsing and a straightforward route to click & collect.
The brief
Bring products, trust and click & collect into one clear journey.
The case study focuses on balancing a warm independent-shop feel with practical browsing, product discovery and a clear click & collect route.
02
Practical product journey
Product browsing and click & collect are treated as useful customer tasks, not decorative features.
03
Responsive design
The layout is designed to remain usable when customers browse from a phone.
What this demonstrates
The shop experience needed to feel local, useful and easy to browse.
The design direction was deliberately kept friendly and retail-led, with practical shopping tasks taking priority over generic ecommerce styling.
Next step
Need a retail website that feels this considered?
If a local retail website needs to make browsing and collection easier, show PixelGem how customers buy from you now and where the friction is.