[ 01 / Amesbury Pets ]
Website structure and page planning
The layout was organised around product categories, trust-led homepage sections and clearer routes into the rest of the site.
[ Amesbury Pets ]
Amesbury Pets: a local pet shop website built around trust, categories and contact.
Amesbury Pets is an independent pet shop, and the website needed to feel welcoming while still making the product range, shop information and contact routes easy to understand.
Independent pet shop website
Category-led structure with local trust content
Contact and collection routes built into the page flow
OverviewThe website needed to
The website needed to
feel friendly without losing structure
The business serves dogs, cats, birds, fish, wildlife and small animals, so the website needed clearer category-led sections rather than one generic block of copy. It also needed a better first impression for local customers landing on the site for the first time.
PixelGem focused the build around a friendlier homepage, clearer product-category signposting, stronger local trust content, a shop gallery, contact details and collection-friendly customer journeys.
- Built around local pet-shop browsing behaviour and mobile visitors.
- Designed to support trust, category clarity and easier contact.
- Live client website: https://amesburypets.co.uk/
Services
Services provided for Amesbury Pets
This case study focuses on what was publicly built and visible on the website rather than inventing extra claims.
[ 02 / Amesbury Pets ]
Local trust and about content
The build supports a stronger local first impression with shop information, imagery, about content and practical reasons to choose the business.
[ 03 / Amesbury Pets ]
Gallery, map and contact routes
Store imagery, map information and a clearer contact area help local customers understand where the shop is and how to get in touch.
[ 04 / Amesbury Pets ]
Collection-friendly customer journey
The site includes practical collection and enquiry routes so customers can move from browsing to contact more easily.
Project EvidenceProject evidence
Project evidence
Amesbury Pets is a live client website. The live client site is used as the current public reference for the project while portfolio imagery is refreshed.
[ 01 / Amesbury Pets ]Visit client site
Amesbury Pets
The live client site is the current public reference for this project while dedicated case-study imagery is refreshed.
Live client reference
Visit Client Site[ 02 / Amesbury Pets ]Visit client site
Live client reference
The live client site is used as the public reference while dedicated case-study imagery is refreshed.
Google review from J Bez
"Kev has been amazing. He completely remodelled our website from scratch, made any changes we needed, explained exactly how to work the site, set up emails. Everything!! Response time is also impeccable therefore problems resolved in minutes! The website is now so easy to use and emails have never came through so quick! Would highly recommend to anyone!"
Google review
Visit Client SiteNext steps
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About Kevin
Meet Kevin Poole-Smith and see how PixelGem supports small businesses from Winsford, Cheshire.
FAQClear answers
Clear answers
before you enquire.
Was this a real client website?
Yes. Amesbury Pets is a live client website.
Are there any published performance results for this project?
No public numeric results were available, so this case study focuses on the build scope and visible website structure only.
Do you build websites for small businesses?
Yes. PixelGem focuses on websites for small UK businesses that need a clearer, more professional online presence.
Can you host my website as well?
Yes. PixelGem can provide managed hosting from £25/month with SSL help, email support, backups and WordPress backups where relevant.
Do you help with graphics and branding too?
Yes. PixelGem can help with logos, social graphics, banners and supporting digital design work.
ContactLet's build
Let's build
something sharp.
Tell PixelGem what you need and Kev will reply with a practical route, likely cost and any questions. No pressure, no agency waffle.
What happens next
Kev will read your message and reply with the best route, likely cost and any questions. If a £99 starter page is enough, he will say so. If a larger package makes more sense, he will explain why. No pressure and no sales call unless it would genuinely help.
Email: sales@pixelgem.co.uk
Based in the UK / supporting small businesses nationwide