01
Keep what still works
Useful content, existing search visibility and sensible URLs should not be discarded just because the design is dated.
Website revamps
Website revamps for businesses that have outgrown the old version.
If the business has moved on but the website has not, a focused revamp can improve presentation and clarity without throwing away useful content or URLs.
What matters
Keep what works. Fix what makes the site feel old.
A worthwhile revamp keeps what still works, fixes what does not and improves the route from first impression to enquiry.
02
Fix the customer journey
We simplify confusing layouts, sharpen the message and make the important next steps easier to see.
03
Modernise the presentation
Typography, spacing, imagery and mobile behaviour are brought up to the standard of the business.
The detail
A revamp should improve the journey, not just the colours.
The best redesigns are disciplined: preserve useful search equity, remove friction and modernise what customers actually see.
01
Existing search visibility
A revamp should respect useful indexed URLs, internal links and page intent.
02
Mobile and layout problems
We look for sections that wrap badly, feel cramped or hide the important action.
03
Content that has become messy
Repeated, outdated or unclear copy can be consolidated rather than multiplied.
PixelGem approach
Revamp the right parts instead of rebuilding by default.
Show PixelGem the current site first. Useful pages can be protected while the weak experience is rebuilt around clearer customer journeys.
Quick answers
Signs a revamp is enough.
The questions that help decide whether the current site can be improved safely or needs a broader rebuild.
Will a redesign hurt my Google visibility?
It does not have to. The safer approach is to preserve useful URLs and page intent, then make changes carefully rather than replacing everything blindly.
Do I need a completely new site?
Not always. If the underlying site is sound, a focused revamp may be more sensible than starting again.
Can you move a site from Wix or another builder?
Migration work is quote-led because the safest route depends on the platform, content and access available.
Next step
Bring the website back up to the standard of the business.
Send the current website and the main frustrations. PixelGem can separate the useful foundations from the parts that genuinely need changing.